SPN Agency Visual Identity

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Over the 15 years of its life the company, originally known exclusively as a PR agency, has evolved into providing services in event management, BTL, digital, marketing analytics, creative strategies development, branding creation, design and communication support. Achieving this significant expansion of its activities and the limitations of its own outdated visual communication required SPN to update.

First of all, we changed the positioning and defined it with the key message — “Make ideas happen.” It reflects the essence of each area of activity and the agency as a whole — the ideas that we bring to life are born here. The visual component of branding had to become an organic continuation of its strategic positioning — flexible and versatile, and easy to understand and use. We accomplished this task in several stages.

We developed a logo, in which we visually separated SPN and Agency with a slash (it allowed, if necessary, to indicate each area of the agency’s activities by a slash).We chose courageous and modern Monument Extended Bold font; it is massive, as ideas should be. As an additional font, for communication and presentations, we chose Helvetica, the most versatile online and offline. This contrasting combination forms the basis of a simple and universal typographic system for internal and external communications of SPN Agency. Stickers became the main brand identity element. They are bright and different, yet united by one spirit.

These changes support our positioning. As a result, the new design of SPN Agency’s own brand has become more flexible and coherent, and with one common idea.